HWY 190

A vast expanse of Freesia, Myrrh, and Desert Wind.

Seductive and direct
Olfactive Family: Woody Amber

• Top Notes: Fresh Orange, Pink Pepper & White Freesia
• Mid Notes: Myrrh, Cistus Labdanum & Cypriol Heart
• Base Notes: Vanilla Bean, Vetiver Java & Cedarwood

Hwy 190 is our celebration of the drive through awe-inspiring Death Valley. The fragrance opens with bright shining notes of Pink Pepper, Fresh Oranges, and White Freesia that gradually give way to the dry incense-like notes of Myrrh and Cypriol Heart mixed with the smokiness of Javanese and Haitian Vetiver, settling into the elegant dry down of Virginian Cedar. Like its namesake, Hwy 190 is vast, haunting, and likely to be a truly unique experience for you.

Hamid Merati Kashani
Born in Germany, to an Iranian father and German mother, he was raised in Isfahan, Iran, until the end of the revolution in 1979. He defines himself as, “Iranian in education, and German in organization.” With poignant memories of growing up amongst fields of roses, where friends distilled rose oil, Hamid fought hard to become a perfumer and knows success can be taken for granted.

Merati-Keshani's signature style of creating strong, long-lasting fragrances is defined by what he calls "overdosing. By using far more of a signature ingredient than what one would normally expect from other perfumers, he creates scents that truly stand out from the crowd."