At Mountain Standard Goods, we believe in stocking products that go beyond the surface—gear and apparel that reflect quality, sustainability, and a true sense of place. That’s why Sendero Provisions Co. has a permanent spot on our shelves and in our hearts.
This Texas-born brand blends rich storytelling, rugged adventure style, and conscious craftsmanship into every piece. If you're searching for sustainable Western wear, eco-friendly hats, or outdoor-inspired apparel, Sendero is a name worth knowing.
The Story Behind Sendero Provisions Co.
Founded in Waco, Texas in 2014 by two geologists with a passion for the wild terrain of Big Bend, Sendero Provisions Co. was born out of a deep appreciation for the American Southwest. Their very first hat was inspired by the vast desert views of West Texas—and that spark turned into a movement.
Today, Sendero continues to design quality adventure lifestyle goods that celebrate the stories, traditions, and landscapes of the West.
“Born from the Love of the West”
Their motto says it all: “Born from the love of the West.” Every design tells a story, whether it’s rooted in cowboy lore, national parks, desert critters, or Texas wildflowers. They bring Western nostalgia and modern-day wanderlust together like no one else.
If you’re someone who loves gear with meaning, you’ll feel right at home with Sendero.
Sendero’s Sustainability Efforts
Sustainability isn’t just a bonus—it’s built into their mission. Sendero Provisions Co. uses eco-friendly materials, minimizes waste in production, and supports environmental nonprofits through charitable giving.
They believe in protecting the wild spaces that inspire their products—because the West deserves to be wild for generations to come.
What Sets Sendero Apart
Here’s why Sendero stands out in a crowded market of outdoor and lifestyle brands:
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Bold storytelling through design
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Premium materials built for everyday wear
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Commitment to sustainability and giving back
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Authentic Western roots with modern edge
You’ll find their gear in everything from outdoor outfitters to curated boutiques—a true crossroad between rugged and refined.
Why Mountain Standard Goods Carries Sendero
At Mountain Standard Goods, we aim to offer products that are as timeless as they are trail-ready. Sendero hits the mark with thoughtful, well-made items that align with our values: community, craftsmanship, and conscious living.
We’re proud to carry a selection of Sendero Provisions Co. hats, tees, accessories, and gifts in our shop—both online and in-store.
Shop Sendero Provisions Co. Online
Ready to add some West-inspired, sustainable style to your wardrobe?
Browse our Sendero collection now and support brands that are doing good, one piece at a time.
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