Founded in 2015 by 11-time world surfing champion Kelly Slater and acclaimed designer John Moore, Outerknown emerged from a desire to merge style with sustainability. The brand was born out of Slater's quest for clothing that not only looked good but also honored the planet and its people. (Source)
Commitment to Sustainability
Outerknown stands as a pioneer in the fashion industry, being the first brand established with a total commitment to sustainability. Their approach is holistic, focusing on every aspect of production to ensure minimal environmental impact. By 2022, 95% of the fibers used in their products were sustainable, with an ambitious goal to reach 100%. (Source)
Ethical Production Practices
Transparency and fair labor are at the core of Outerknown's mission. They collaborate with manufacturers who uphold high social compliance standards. Notably, their partner facility in Vietnam was the first in Asia to achieve B Corp Certification, reflecting a dedication to social and environmental performance. (Source)
Circular Fashion Initiatives
Understanding the importance of extending the lifecycle of clothing, Outerknown introduced "Outerworn," a platform that allows customers to buy and sell pre-loved Outerknown items. This initiative promotes circular fashion, reducing waste and encouraging mindful consumption. (Source)
Signature Products
Among their standout offerings is the "Blanket Shirt," celebrated for its comfort, durability, and timeless design. This piece exemplifies Outerknown's commitment to creating high-quality apparel that resonates with both style and sustainability. (Source)
Impact on the Fashion Industry
Outerknown's dedication to ethical practices and environmental stewardship has set a benchmark in the fashion world. Their journey demonstrates that it's possible to create stylish, durable clothing without compromising on values, inspiring both consumers and other brands to rethink their approach to fashion.
In essence, Outerknown is more than a clothing brand; it's a movement towards a more conscious and responsible fashion industry, aligning with the growing global emphasis on sustainability and ethical production.