Denver’s most iconic summer festival is back; The Underground Music Showcase (UMS) 2025 is taking over South Broadway this weekend, July 26–28, and it’s set to be the biggest year yet. Whether you're here for indie rock, hip-hop, experimental beats, or a full-on weekend vibe, this is the go-to music event in Denver you don’t want to miss.
Here’s everything you need to know before you go—including lineup highlights, festival tips, what to wear, what NOT to bring, and how to shop the perfect UMS outfit from MST Goods; Denver’s best vintage and streetwear shop located right in the heart of South Broadway.
2025 UMS Lineup: Who’s Playing This Year?
This year’s Underground Music Showcase lineup features over 200 artists performing across multiple indoor venues and three outdoor stages between 6th Ave and Alameda. Expect a dynamic range of genres and performances:
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Local legends and Colorado-based acts like YaSi, Neoma, and N3ptune
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National touring artists and breakout indie bands
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Late-night DJ sets, pop-up house shows, and secret guest performances
Full schedule and set times are available on the UMS App and website.
🎒 What to Bring (and What to Leave at Home)
âś… Allowed at UMS:
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Small backpacks, fanny packs, and crossbody bags (must pass security checks)
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Empty water bottles (refill stations on-site)
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Non-detachable-lens cameras, GoPros, sunscreen, earplugs, folding fans
❌ Not Allowed:
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Drones, airhorns, selfie sticks, outside food/drink, large umbrellas
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Pets (except service animals), glass containers, large coolers, skateboards
What to Wear to UMS 2025: Style Meets Comfort
Festival fashion in Colorado is all about personal expression, vintage flair, and function-first pieces that can take you from sunshine to sundown in style. Here’s what we recommend:
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Breathable Layers: Colorado weather flips fast—start with a breezy tee and layer a windbreaker or flannel for evening shows.
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Comfortable Footwear: Think sneakers or boots with arch support; you’ll walk a LOT.
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Sunglasses + Hats: Keep it cool and sun-safe.
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Crossbody Bags + Fanny Packs: Festival-friendly and secure; perfect for dancing hands-free.
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Statement Pieces: Bold prints, throwback band tees, or vintage denim always steal the show.
Shop UMS Looks at MSTgoods.com
Located right on South Broadway, just steps from the action, MST Goods is your pre-festival fashion destination. We specialize in curated vintage, contemporary streetwear, and accessories that’ll level up your festival look.
Our UMS Festival-Ready Picks:
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Vintage Graphic Tees from iconic bands and 90s classics
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Distressed + Reworked Denim; shorts, jackets, and jeans
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Bold Button-Ups + Mesh Tanks for a breathable statement layer
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Canvas Backpacks + Corduroy Fanny Packs (festival-approved size)
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Retro Sunglasses & jewelry to tie it all together
Want to stand out in the crowd? We’ve got one-of-a-kind pieces you won’t find anywhere else—and they’re ready to rock this weekend.
đź“Ť Why MST Goods Is a Must-Visit During UMS
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Local & Independent: Proudly part of the South Broadway creative community
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Style Experts On-Site: We’ll help you style an outfit that fits your vibe and stays functional for all-day fun
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Festival Vibes: Our in-store playlist is 🔥 and we’re just blocks away from the main stage
Whether you're a UMS veteran or first-timer, MST Goods is the perfect place to refresh your closet, shop sustainably, and support local before you party all weekend.
đź—“ Quick Festival Tips Before You Go
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Download the UMS App for real-time schedules, maps, and artist info
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Stay Hydrated—bring that refillable water bottle
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Use RTD or bike in to avoid parking nightmares
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Follow #UMS2025 on Instagram and TikTok to stay in the loop and discover surprise sets
✨ Final Thoughts
UMS 2025 is more than a music festival—it’s a celebration of Denver’s creative spirit, local fashion, and community. Whether you're headed to see your favorite band or just want to experience the best block party in Colorado, make MST Goods your first stop on the way to the music.
Visit us in-store on South Broadway or online at mstgoods.com
Let’s make this the most stylish Underground Music Showcase yet.